‘Serious business’: Influencer degree launches in Ireland

CARLOW, Ireland — It’s a job that didn’t exist until recently but becoming an influencer is an ever more popular career path among Gen-Z youth in the modern era of social media.

Now a first-of-its-kind course at an Irish university is teaching wannabe influencers how to convert online presence and content on platforms such as Instagram, TikTok and YouTube into revenue streams.

“Influencing is something that’s catching…