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Jordan Brand, New Balance & Adidas Celebrate Boston Celtics Finals Win – Footwear News

by JordanWire Newsroom
June 20, 2024
in Business
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Jaylen Brown, Jayson Tatum, Boston Celtics, NBA, Jordan Brand

Getty Images

The Boston Celtics secured the franchise’s 18th NBA championship on Monday night — the most in league history — and the brands that back both the team and its star players used social media to celebrate the moment.

Within moments of the game ending, Jordan Brand — the company that backs Jayson Tatum — delivered a simple, yet strong message for the star’s detractors: “Don’t Stop…



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