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Key and innovative vendors in the email encryption market include Micro Focus (UK), Broadcom (US), Cisco (US), Trend Micro (Japan), Sophos (UK), Proofpoint (US), BAE Systems (UK), Zix (US), Entrust Datacard (US), Mimecast (UK), Egress Software (UK), ProtonMail (Switzerland), Trustifi (US), Barracuda Networks (US), Intemedia (US), Clearswift (UK), Virtru (US), Echoworx (Canada), NeoCertified (US), Deltagon (Finland), DeliverySlip (US), Hornetsecurity (Germany), Datamotion (US), Virtru (US), Smarsh (US), Retarus (Germany), Lux Sci (US), Cryptzone (US), SecureAge Technology (Singapore), Paubox (US), Sendinc (US), and Frama (Denmark).
These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and product enhancements, and acquisitions to expand their presence in the email encryption market. Partnerships, agreements and collaborations, and new product launches have been the most adopted strategies by the major players from 2017 to 2021 to innovate their offerings and broaden their customer base.
Micro Focus has become the largest pure-play software player, post its merger with HPEs software division and NetIQ. The companys innovative offerings make it one of the most trusted and deployed solution providers in the email encryption market. It makes investments in organic and inorganic growth strategies, depending on the evaluation of its security portfolio. It has been consistently focusing on strengthening its portfolio with the help of new product launches and product enhancements. For instance, in January 2020, Micro Focus introduced Voltage SmartCipher. This offering ensures secure file encryption across collaboration platforms such as email/ cloud hosted environments. The solution provides improved privacy compliance with a persistent unstructured file encryption. Furthermore, the company plans to expand its presence and strengthen its market position by adopting effective partnership strategies. It also has a specific partner program, partner portal, and partner community. This illustrates its focus on achieving growth and increasing its presence by following the strategy of managing its partners, which include business partners, solution partners, consulting and System Integrator (SI) partners, authorized distributors, training partners (commercial and academic), and authorized instructors.
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Cisco has been providing distinct products in the email encryption market. The company offers its product portfolio to various industry verticals with the help of technology integrators, resellers, and individual software vendors. Its products and services aim at providing security solutions for not only protecting and safeguarding the digital economy, business interests, and customer experiences, but also creating a competitive advantage. The companys Research & Development (R&D) center designs and develops new technologies and solutions to meet the changing technology needs of customers. Ciscos security solutions portfolio includes the SecureX platform, Secure Firewall, Secure Endpoint, Secure Email, Secure Workload, Anyconnect (VPN), Identity Services Engine (ISE), and Services for Security. Cisco offers email encryption capabilities with the help of its solutions Cisco Secure Email Encyrption Service, Cisco Secure Email, Cisco Advanced Phishing Protection, Cisco Cloud Mailbox Defense, and Cisco IronPort Email Encryption. The company has adopted new product launches, and partnerships and acquisitions strategies to develop advanced email security solutions.
Related Reports:
Email Encryption Market by Component (Solutions & Services), Type (End-To-End, Gateway, Hybrid, and Client Plugins), Deployment Mode (On-premises & Cloud), Organization Size, Vertical (BFSI, IT & ITeS, and Telecom), and Region – Global Forecast to 2026
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