Jordan’s World Cup marketing drive generates over 500 million digital interactions

Amman, June 27 (Petra) — Jordan’s promotional campaign during the
2026 World Cup has successfully boosted the country’s global tourism
profile, generating more than 500 million search engine and digital
platform interactions, the Jordan Society of Tourism and Travel
Agents (JSTA) said on Saturday.

Belal Rubin, JSTA spokesperson, said the state-led marketing campaign
served as a highly effective national model for global tourism
promotion.

The initiative, spearheaded by the Ministry of Tourism and…